The main idea behind the brand is also the new brand promise: »We inspire with energy«. It conveys MVV’s self-image of being able to connect expertise and ingenuity, and push existing boundaries. We systematically developed all design elements on this basis. The »energy loop« is an analogue and digital brand element that resonates through the entire brand identity. It serves as the basis for the corporate logo and as the dynamic signature for the company. The primary company color red is combined with a blue to purple shade to charge it even further.
The new MVV brand identity is fresh, bold and positions the company as a strong monobrand. The new corporate design literally creates energy – for communication with all audiences, across all brand touch points.
- German Design Award 2017
- Corporate design
- Logo development
- Key visual
- Communication concept
- Brand name
Brand Development, Corporate Design