This was reason enough to create an exclusive hardcover book, featuring sewn binding and laser-cut pop-up fairytale figures. The name of the publication comes from Dr. Hubert Sternberg. He ran Heidelberg from 1926-1972, and was responsible for starting Drupa in 1951. His modern advertising and marketing ideas established Heidelberg’s international reputation. After all, successful storytelling needs publishing that is equally good – or better.