When visitors enter the entrance foyer, they instinctively look up at a crucible flooded with pulsating light, and “atoms” of melted steel floating in mid-air. 80 chrome-plated steel balls are completely surrounded by a 700 m2 housing filled with LED lights, creating a fascinating and surreal look. The multiple reflections of LED light caused by the surrounding lights themselves as well as the mirrored effect between the balls blurs the boundaries between the actual construction and the media display – for interesting insights into the structure of steel.

»voestalpine Stahlwelt« is a new generation of brand museum in which a minimalistic architectural space is created to showcase the brand and exhibitions.

 

 

Awards

  • The Design Award of the Federal Republic of Germany 2011
    Silver for »voestalpine Stahlwelt«
  • iF communication design award 2010
    Award for »voestalpine Stahlwelt«
  • red dot communication design award 2010
    Red dot for »voestalpine Stahlwelt«
  • red dot product design award 2010
    Red dot for »voestalpine Stahlwelt«
  • interiors Awards Competition 2010
    Nomination for »voestalpine Stahlwelt«
  • DDC Award 2010
    Silver for »voestalpine Stahlwelt«
  • Cannes Lions / Design Lions 2010
    Shortlist placement for »voestalpine Stahlwelt«
  • ADC New York 2010
    Merit for »voestalpine Stahlwelt«
  • ADC Germany 2010
    Silver for »voestalpine Stahlwelt«
  • ADC Germany 2010
    Award for sound of »voestalpine Stahlwelt«
  • ADAM Award 2010
    Bronze for »voestalpine Stahlwelt«
  • The Design Award of the Federal Republic of Germany 2010
    Nomination »voestalpine Stahlwelt«

Involved areas of expertise

Services

  • Signage
  • Orientation and directional system
  • Spatial communication
  • Exhibition and showroom concept
  • Interior design
  • Museum concept
  • Digital brand experience
  • Interactive installations
  • Multi-touch applications
  • Motion design
  • Media display

Client

voestalpine

Industry

Industry

Project

Brand museum

Year

2008

Close details

Related projects

ENTRY

Corporate design

»How do we want to live tomorrow?« The exhibition ENTRY 2006 in Essen provided the answers. Here, leading designers and architects provided a glimpse into the developments of the upcoming decades. All communication activities reflected the openness indicated in the name and helped turn the exhibition into an internationally renowned event.

Close details KMS BRANDING

Pinakothek museums in Munich

Brand development

Munich’s Pinakothek museums combine to form one of the world’s most significant museum complexes and have considerably increased visitor numbers over the last several years. One important factor is the visual identity. Its streamlined, timeless aesthetic symbolizes open-minded, yet sophisticated and challenging museum work.

Close details

Villa Stuck

Brand development

Built as a »total artwork« at the end of the 19th century, Franz von Stuck’s villa in Munich now houses a museum designed to combine Art Nouveau with contemporary art. The program concept and communication pick up on this constellation and translate von Stuck’s progressive spirit into the modern day.

Close details

Lamborghini

Brand development

The new beginning for Lamborghini in 1998 involved a radical identity at every level. Consistent simplification shifted perception to the core of the brand: extreme, uncompromising, exclusive. Spatial presentations and dramatic brand experiences played a major role in helping Lamborghini regain its legendary status.

Close details

Audi

museum mobile

We developed the overall design and thematic concept for “museum mobile”, a museum honoring the 100 years of company history. When it opened in December 2000, Audi was the first automobile company in Germany to document its history in this way.

Close details