The tagline »Celestial television« refers to the source of the Astra broadcasting signal and service quality. The imagery shows photos taken from a satellite’s perspective to further support the tagline. Headlines run vertically from the bottom to the top of the format as another reference to the relationship between heaven and earth.

All communication promotes the messages of »quality«, »variety« and »zero fees«: from POS materials like flyers, displays, sales folders and interactive POS terminals, to advertisements and various communication campaigns on SAT-IP or the 2014 FIFA World Cup. A corporate design manual defines the basic design elements for use in all countries to ensure a consistent look.

The communication campaign increased Astra’s reach by 900,000 households in the first year alone.