We worked with Klöpfer to develop an overarching strategic concept for the company and service brand portfolios based on the company’s strengths and customer needs. This implementation effort resulted in the creation of three brand areas: the »NetzwerkHolz« customer service program, »Klöpfer« retailer brand and »Weltholz« import division. Clearly defined and differentiated, this brand portfolio makes it possible to focus on each specific core business area, tap into growth opportunities and make Klöpfer the leading brand in the wood trade.
Awards
- The Design Award of the Federal Republic Germany 2011
Silver for Weltholz »On Tour« - ADAM Award 2010
Gold for Weltholz »On Tour« - ADC Germany 2010
Award for Weltholz »On Tour« - ADC Germany 2010
Award for corporate design of Weltholz - ADC Europe 2010
Nomination for Weltholz »On Tour« - Corporate Design Award 2010
Award for corporate design of Weltholz - D&AD Award 2010
Bronze for Weltholz »On Tour« - DDC Award 2010
Gold for Weltholz »On Tour« - iF communication design award 2010
Award for corporate design of Weltholz - iF communication design award 2010
Gold for Weltholz »On Tour« - red dot communication design award 2010
red dot for corporate design of Weltholz - red dot communication design award 2010
red dot for Weltholz »On Tour« - ADC New York 2009
Merit in category »Design Sphere« for brand development - ADAM Award 2008
Gold for NetzwerkHolz Forum Munich - ADC Germany 2008
Award for NetzwerkHolz Forum Munich - Clio Award 2008
Silver for NetzwerkHolz Forum Munich - iF communication design award 2008
Award for NetzwerkHolz Forum Munich - red dot product design award 2008
red dot for NetzwerkHolz Forum Munich - Corporate Design Preis 2007
Shortlist for corporate design - Eulda Logo Award 2007
Award for the logo - European Design Awards 2007
Merit for the logo - iF communication design award 2007
Gold for corporate design - red dot communication design award 2007
red dot for corporate design
Involved areas of expertise
Services
- Strategic development
- Portfolio strategy
Client
Klöpfer Holzhandel
Industry
Retail
Project
Brand portfolio strategy
Year
2004-2013
Links
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