We worked with Klöpfer to develop an overarching strategic concept for the company and service brand portfolios based on the company’s strengths and customer needs. This implementation effort resulted in the creation of three brand areas: the »NetzwerkHolz« customer service program, »Klöpfer« retailer brand and »Weltholz« import division. Clearly defined and differentiated, this brand portfolio makes it possible to focus on each specific core business area, tap into growth opportunities and make Klöpfer the leading brand in the wood trade. 

 

Awards

  • The Design Award of the Federal Republic Germany 2011
    Silver for Weltholz »On Tour«
  • ADAM Award 2010
    Gold for Weltholz »On Tour«
  • ADC Germany 2010
    Award for Weltholz »On Tour«
  • ADC Germany 2010
    Award for corporate design of Weltholz
  • ADC Europe 2010
    Nomination for Weltholz »On Tour«
  • Corporate Design Award 2010
    Award for corporate design of Weltholz
  • D&AD Award 2010
    Bronze for Weltholz »On Tour«
  • DDC Award 2010
    Gold for Weltholz »On Tour«
  • iF communication design award 2010
    Award for corporate design of Weltholz
  • iF communication design award 2010
    Gold for Weltholz »On Tour«
  • red dot communication design award 2010
    red dot for corporate design of Weltholz
  • red dot communication design award 2010
    red dot for Weltholz »On Tour«
  • ADC New York 2009
    Merit in category »Design Sphere« for brand development
  • ADAM Award 2008
    Gold for NetzwerkHolz Forum Munich
  • ADC Germany 2008
    Award for NetzwerkHolz Forum Munich
  • Clio Award 2008
    Silver for NetzwerkHolz Forum Munich
  • iF communication design award 2008
    Award for NetzwerkHolz Forum Munich
  • red dot product design award 2008
    red dot for NetzwerkHolz Forum Munich
  • Corporate Design Preis 2007
    Shortlist for corporate design
  • Eulda Logo Award 2007
    Award for the logo
  • European Design Awards 2007
    Merit for the logo
  • iF communication design award 2007
    Gold for corporate design
  • red dot communication design award 2007
    red dot for corporate design

Involved areas of expertise

Services

  • Strategic development
  • Portfolio strategy

Client

Klöpfer Holzhandel

Industry

Retail

Project

Brand portfolio strategy

Year

2004-2013

Links

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Klöpfer

Brand development

Klöpfer is Germany’s largest wood wholesaler. The combination of retail expertise and outstanding customer orientation has made the company today’s market leader, known for quality and expert service in all wood-related areas involving wood and helping customers achieve success.

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Klöpfer

Corporate image and product brochures

Customer orientation is the main element of Klöpfer’s strategic brand positioning. We consistently translated this mindset into the corporate image and product brochures to support company sales.

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Klöpfer

Slogan

KMS TEAM developed a new slogan for wood retail group Klöpfer. »Mit Klöpfer klappt’s« (»It works with Klöpfer«) expresses the company's mindset as a partner to retailers and craftsmen. The slogan serves as a promise and anticipates the customers' perspective.

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