This manual is based on five brief principles, which are explained and elaborated upon with brief explanations and specific examples. It was also accompanied by a workshop and pieces of sample communication. The guidelines were published in German and English.

Involved areas of expertise

Services

  • Corporate language
  • Corporate wording

Client

OMV Commercial

Industry

Industry

Project

Corporate wording

Year

2013

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O2 entered the German mobile telecommunications market with a fresh, blue and bubbly identity – and became an instant success. In addition to establishing the brand, it was necessary to develop a unique language – but how do we put freshness in words?

Close details KMS COMMUNICATION

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Close details KMS COMMUNICATION