Schneider produces reliable and functional writing tools for everyday use. High product quality, sustainability and a close relationship with its customers are all important factors for the company. The new brand identity clearly reflects these principles by deriving all elements from the world of handwriting and creating the focus with the slogan »Write it down«. The success of the new Schneider brand world is apparent in the huge four-fold increase in demand among retailers – combined with much greater brand awareness.

 

Awards

  • Graphis Logo Design 8 2012
    Gold for logo
  • iF communication design award 2012
    Award for corporate design
  • iF communication design award 2011
    Award for corporate design

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Brand and design guidelines
  • Packaging and product branding
  • Names and taglines
  • Corporate communication
  • Product communication
  • Spatial communication
  • Financial communication
  • Sustainability report

Client

Schneider Schreibgeräte

Industry

Industry

Project

Brand development

Year

since 2009

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Schneider Schreibgeräte

Tagline

Writing tool manufacturer Schneider refers specifically to the world of handwriting in its tagline to emphasize its significance in everyday communication.

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Schneider Schreibgeräte

Corporate design

We developed a modern visual identity for Schneider Schreibgeräte that reflects the brand identity while being more relevant to the target audiences. This is why all of the design elements were derived from the world of writing.

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Schneider Schreibgeräte

Identity, mindset and strategic brand management

Since 2009, we have worked with the long-established German company Schneider, renowned manufacturer of writing tools, to develop strategic brand management processes that will continuously increase the value of the brand while tapping into new markets and customer groups.

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Schneider Schreibgeräte

Product communication

All product communication, packaging and manuals were redesigned and adapted for the international market as part of the new visual identity for Schneider Schreibgeräte.

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