Schneider produces reliable and functional writing tools for everyday use. High product quality, sustainability and a close relationship with its customers are all important factors for the company. The new brand identity clearly reflects these principles by deriving all elements from the world of handwriting and creating the focus with the slogan »Write it down«. The success of the new Schneider brand world is apparent in the huge four-fold increase in demand among retailers – combined with much greater brand awareness.
Awards
- Graphis Logo Design 8 2012
Gold for logo - iF communication design award 2012
Award for corporate design - iF communication design award 2011
Award for corporate design
Involved areas of expertise
- KMS BRANDING
- KMS COMMUNICATION
- KMS EXPERIENCE
Services
- Visual identity
- Corporate design
- Brand and design guidelines
- Packaging and product branding
- Names and taglines
- Corporate communication
- Product communication
- Spatial communication
- Financial communication
- Sustainability report
Client
Schneider Schreibgeräte
Industry
Industry
Project
Brand development
Year
since 2009
Links
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