The logo consists of several different »S«-shaped lines, which refer to the individuality of writing. The spherical shape refers to the essential element of the ballpoint pen. The brand color dark blue is derived from the classic pen color and creates a distinctive, striking look when combined with the accent color cyan. The tagline »Schreib’s auf« (»Write it«) is integrated in the logo, thus strengthening the reference to the main idea.

Awards

  • Graphis Logo Design 8 2012
    Gold for logo
  • iF communication design award 2012
    Award for corporate design
  • iF communication design award 2011
    Award for corporate design

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo development
  • Signage
  • Building branding
  • Brand and design guidelines
  • Corporate design guidelines
  • Brand book
  • Packaging and product branding
  • Packaging design
  • Product labeling
  • Spatial communication
  • Corporate events
  • Trade fair exhibitions
  • Employee events
  • Roadshow

Client

Schneider Schreibgeräte

Industry

Industry

Project

Corporate design

Year

2009-2010

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Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Schneider Schreibgeräte

Tagline

Writing tool manufacturer Schneider refers specifically to the world of handwriting in its tagline to emphasize its significance in everyday communication.

Close details KMS COMMUNICATION

Schneider Schreibgeräte

Identity, mindset and strategic brand management

Since 2009, we have worked with the long-established German company Schneider, renowned manufacturer of writing tools, to develop strategic brand management processes that will continuously increase the value of the brand while tapping into new markets and customer groups.

Close details KMS STRATEGY

Schneider Schreibgeräte

Product communication

All product communication, packaging and manuals were redesigned and adapted for the international market as part of the new visual identity for Schneider Schreibgeräte.

Close details KMS COMMUNICATION

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