The main feature of the communication is its clear emphasis of how Sky benefits subscribers. The corporate language combines the information with the brand values »fun«, »enriching«, »inviting« and »tuned in« to create a positive relationship with Sky customers.

Involved areas of expertise

Services

  • Corporate language
  • Corporate wording

Client

Sky Deutschland

Industry

Media & telecommunications

Project

Brand language

Year

2009

Links

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Sky Deutschland

Sky Plus and Sky Go Logo development

Sky+ is an application that Sky subscribers can use to pause, rewind and record ongoing television programs on their HD DVR receivers. Sky Go is a mobile TV offer for smartphones and other mobile devices. We referred to the functionalities of this application when developing the new logos for the sub-brand.

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Close details KMS BRANDING

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