The main feature of the communication is its clear emphasis of how Sky benefits subscribers. The corporate language combines the information with the brand values »fun«, »enriching«, »inviting« and »tuned in« to create a positive relationship with Sky customers.

Involved areas of expertise

Services

  • Corporate language
  • Corporate wording

Client

Sky Deutschland

Industry

Media & telecommunications

Project

Brand language

Year

2009

Close details

Sky Deutschland

Sky Plus and Sky Go Logo development

Sky+ is an application that Sky subscribers can use to pause, rewind and record ongoing television programs on their HD DVR receivers. Sky Go is a mobile TV offer for smartphones and other mobile devices. We referred to the functionalities of this application when developing the new logos for the sub-brand.

Close details KMS BRANDING

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O2 entered the German mobile telecommunications market with a fresh, blue and bubbly identity – and became an instant success. In addition to establishing the brand, it was necessary to develop a unique language – but how do we put freshness in words?

Close details KMS COMMUNICATION

OMV Commercial

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With its slogan »Close to you«, the B2B division of Austrian mineral oil company OMV is doing more to make its customers the focus of all business activities. We developed language guidelines on this basis to ensure that the new positioning would make a winning, convincing impression in all communication. The guidelines are designed like a short language guide: »Close to you in five lessons«.

Close details KMS COMMUNICATION