The design of the new website focuses on the aesthetic and textural experience of the carpeting. Full-screen references and product presentations provide inspiration for people’s individual planning while conveying the company’s high standards for craftsmanship and design.

The navigation elements and texts are limited to devote the largest part of the screen to images alone. In addition to searching for content, the simple menu structure makes it possible to click from image to image. The product search allows for filtering, e.g. by collection, manufacturing method or area of usage. The layout is adapted to all different screen resolutions. 

Awards

  • The Design Award of the Federal Republic Germany 2011
    Nomination for website
  • Annual Multimedia 2010
    Inclusion in the yearbook with web presence
  • DDC Award 2009
    Award for website

Involved areas of expertise

Services

  • Digital brand experience
  • Digital corporate design
  • Information architecture
  • Website and app concept
  • Prototyping
  • Web Design
  • Corporate and brand websites
  • Product website
  • Interaction design
  • Interaction behavior
  • Animation

Client

Tai Ping Carpets

Industry

Luxury & lifestyle, Industry

Project

Website

Year

2009

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