Elements from the building architecture and the artist’s signature were integrated into the new visual identity, reflecting the style of Franz von Stuck’s work. At the same time, the museum has a contemporary aesthetic and voice: A clear, selective communication concept ensures the greatest possible presence in the public eye.

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo development
  • Signage
  • Orientation and directional system
  • Editorial design
  • Production
  • Corporate communication
  • Communication concept
  • Corporate image brochures and yearbooks
  • Product communication
  • Product campaigns

Industry

Culture & institutions

Project

Brand development

Year

since 1993

Links

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Villa Stuck

Birthday campaign »Franz von Stuck turns 150«

2013 marked the 150th birthday of Franz von Stuck (1863 – 1928), Munich’s noble artist who gave Villa Stuck Museum its name. We designed an international birthday campaign to highlight von Stuck’s role as a pioneering artist of his time.

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Villa Stuck

»Stuckvilla« magazine marks 20th anniversary

Villa Stuck, a nationally and internationally renowned institution for art from the 19th to 21st centuries, celebrated its 20th anniversary as a public museum in 2013. We designed a publication to give partners and friends an informational yet entertaining look at the museum’s history and future.

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