Zeppelin is repositioning itself in this context - from a construction machinery dealer to a provider of comprehensive services for the building site of the future. We designed the new logo to be more independent, powerful and digital.
The »Z« symbol that complements the wordmark is new. It is tailored specifically for digital applications. It also ties together the entire group, promoting one shared identity. The new corporate color, indigo blue, clearly sets the company apart from the competition.
- Logo development
- Logo system