MLL devotes courage, knowledge and responsibility to pursuing its goal: to provide the best possible leukemia diagnostics. The main idea of the new corporate design involves visualizing the process of reading the information provided in blood. The key visual is made up of blood cells, which constitute a comprehensive visual language. 

Press contact

Annette Koch
T +49 (0)89 490 411-368
a.koch@kms-team.com

Close details

MLL Münchner Leukämielabor

Positioning and corporate design

MLL Münchner Leukämielabor is one of the world’s leading laboratories in the field of leukemia diagnostics. State-of-the-art technologies and an interdisciplinary team of experts set new standards in diagnostics as the basis for efficient, targeted courses of therapy. The company’s strong quality and consistent forward-looking approach has earned the team of 190 employees an excellent international reputation in just 13 years.

More

Close details