The new self-image is visually reflected in the progressive overall identity of the brand. The overarching idea »Digital Horizon« effectively expresses the company’s change in perspective and the tagline »Future in the making« speaks for itself. Each element of the brand identity is part of the message, communicating the company’s mission at every touch point and in every medium: transforming energy for the sustainable progress and well-being of future generations. 

The imagery is systemically relevant. The viewer adopts a new perspective, and reflects the comprehensive view of the company. The logo has a flat design without metallic effects, representing the new digital orientation of the company. Complex information and innovations are presented in 3D visuals.

 

Involved areas of expertise

Services

  • Corporate design
  • Logo development
  • Logo system
  • Key visual
  • Brand name
  • Imagery

Client

MAN Energy Solutions

Industry

Industry

Project

Corporate Design

Year

since 2017

Links

Close details

MAN Nutzfahrzeuge

Corporate design

The consistent and updated visual identity of MAN Nutzfahrzeuge creates a modern look. The reduced and precise use of design elements represents a strong, identity-shaping factor in MAN’s various activities and locations.

More

Close details KMS BRANDING

Related projects

Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

More

Close details

ŠKODA

Corporate Design

ŠKODA has a wide and loyal customer base, whose purchasing decisions are guided by rational reasoning. The brand wants to change this and establish an emotional connection to its customers by strengthening the design at all of the brand’s touchpoints in equal measure. ŠKODA communicates relevant stories and content via digital channels that directly appeal to the target group. In addition to new models with a striking, crystalline design, the most important tool is a new visual identity that translates this message.

More

Close details KMS BRANDING

JINS

Brand development

JINS is a leading eyewear manufacturer with over 300 stores in Japan, China and the United States. We conducted an extensive relaunch to restructure and reposition the brand strategically, helping to promote the international expansion of this Japanese brand.

More

Close details KMS BRANDING

LEDVANCE

Brand Development, Corporate Design

Robert Börsting, Design Director KMS TEAM on LEDVANCE’s new visual identity: »Our goal was to create a symbol that allows the greatest possible flexibility in design while illustrating the great variety in light. But how do you translate the quality of light into a symbol?«

More

Close details KMS BRANDING

Canyon Bicycles

Strategic positioning and brand management

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet. Since 2006, the company benefits from a brand identity and strategy that accelerates decision-making as well as product and service innovations.

More

Close details