The new self-image is visually reflected in the progressive overall identity of the brand. The overarching idea »Digital Horizon« effectively expresses the company’s change in perspective and the tagline »Future in the making« speaks for itself. Each element of the brand identity is part of the message, communicating the company’s mission at every touch point and in every medium: transforming energy for the sustainable progress and well-being of future generations. 

The imagery is systemically relevant. The viewer adopts a new perspective, and reflects the comprehensive view of the company. The logo has a flat design without metallic effects, representing the new digital orientation of the company. Complex information and innovations are presented in 3D visuals.

 

Involved areas of expertise

Services

  • Corporate design
  • Logo development
  • Logo system
  • Key visual
  • Brand name
  • Imagery

Client

MAN Energy Solutions

Industry

Industry

Project

Corporate Design

Year

since 2017

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MAN Nutzfahrzeuge

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