Contrast: The symbol featured in the new logo is based on the contrast between light and dark, featuring the stylized initials C and O in black and white. The entire visual identity and imagery is dominated by the interplay of black and white, with bold orange accents.
Movement: The new corporate design is conceived of as an agile interface – after all, smart lighting solutions adapt to each application and situation. Movement in this context also means that the visual identity thrives on flexible principles instead of rigid rules.
Focus: Bundled beams of light create a focal point, which is why all of the design elements are aligned with the center. The circular shape of the logo is a »spotlight«, which is reflected in the dot grid.
- Corporate design
- Logo development
- Logo system
- Key visual