The factual property descriptions are contrasted with ironic headlines that highlight their luxury status – a tone of voice characteristic of all Bauwerk brochures and ads. Allusions to literature, history, culture and architecture appeal to the company’s affluent clientele.

Awards

  • Iconic Awards 2014
    Winner for communication concept
  • Annual Multimedia Award 2011

    Award for web presence
  • iF communication design award 2011

    Award for website
  • red dot communication design award 2011

    Red dot for web presence

Involved areas of expertise

Services

  • Communication concept
  • Product communication
  • Product campaigns
  • Brochures
  • Typesetting
  • Final artwork 2D and 3D
  • Image editing / litho
  • Production consulting & management

Client

Bauwerk Capital

Industry

Service

Project

Product communication

Year

since 2010

Close details

Bauwerk Capital

Brand positioning and identity

KMS TEAM defined a unique brand positioning for the Munich-based provider of exclusive, sustainable residential real estate in a market devoid of transparency. The focus is on corporate strengths such as service quality, exclusivity and a close relationship to the customer.

Close details KMS STRATEGY

Bauwerk Capital

Corporate website

The website relaunch for Bauwerk Capital, southern Germany’s leading provider of premium real estate, reflects the high quality and exclusive design of the residential projects offered on the site. It also appeals to potential buyers, renters and developers. Large images, smart functionalities and a responsive design make the website a benchmark in the real estate sector - on desktops, smartphones or tablets.

Close details KMS DIGITAL

Bauwerk Capital

Product communication

Bauwerk Capital is a provider of premium real estate in Munich. The company's architecture expertise allows Bauwerk to support its contractors in planning and implementation efforts, as well as assisting customers in realizing their individual wishes. The communication focuses on the central theme of urban residential culture.

Close details KMS COMMUNICATION

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Corporate image and product brochures

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