Our idea: illustrations and an eye-catching style that allows difficult issues to be visualised with a sense of hope. We created a motif for each of the various areas where help is offered, treating issues in a catchy way without using clichés. Diakonie is using the illustrations to expand its communicative options, whether in print as postcards and posters or via microsites and social media. Diakonie is taking a new and progressive approach to social marketing. 

Diakonie Deutschland is a charitable organisation with an influential social voice. As the point of contact for 10 million people at all stages of life and with over 500,000 employees, it is among the largest charities in Germany.