FORIS AG is a pioneer: The company was the first to develop and offer financing for commercial legal costs, and successfully established itself in the German-speaking world in 1998. What does this mean? FORIS assumes the financial risk in general civil and commercial legal disputes. If the case is won, the company shares in the profits. If not, FORIS covers all legal costs. The revolutionary aspect of this business: As an owner of a civil or commercial claim, you can initiate a legal dispute without using your own liquid assets. With Monetarisation FORIS goes even one step further: In addition to taking over the costs of the legal dispute, the company also pays part of the sum at issue.

The company has also demonstrated its courage and pioneering spirit in its work with us. Our goal was to make the brand more efficient. We achieved this by developing a powerful umbrella brand and an identity that effectively reflects FORIS’ services and expertise.

Manuel Kieselmann, Brand Strategy Consultant KMS TEAM: »We created a strong umbrella brand for FORIS to bundle all of its legal services, which previously had different names. The advantage of the single brand: Every time the brand name is mentioned, it automatically addresses and covers all other areas of activity. We refined the brand identity and developed a communication concept with the overarching idea »Expanding the scope«.

Debora Grönlinger, Senior Project Manager Interactive: »The new website clearly communicates: FORIS customers benefit from comprehensive services from a single source. FORIS is the partner that provides support and security. The interactive experience intuitively guides users every step of the way, from the initial contact to the signed contract.«

 

Services

  • Strategic development
  • Brand identity
  • Brand and corporate positioning
  • Corporate design
  • Brand and design guidelines
  • Corporate communication
  • Product communication
  • Tagline
  • Digital corporate design
  • User experience design
  • Web Design
  • Digital brand experience
  • Information architecture

Client

FORIS AG

Industry

Finance & insurance

Project

Brand development and hierarchy

Year

since 2016

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