We improved the brand management overall in addition developing a new strategic positioning. The guiding idea, »Magnify Life«, is the core of the brand positioning. The main task required to activate the brand is implementing the brand identity in the areas of product development, marketing and retail.
Other focal points include the further development and systemization of the corporate design, including typeface development and imagery, as well as the communication at all brand touch points.
The communication concept and imagery focus on storytelling and bring technology, people and experiences together.
- Red Dot Award: Communication Design 2016
in the category Typography
- Corporate Design Preis 2016
award for Corporate Typography/Font/Image
- Corporate design
- Corporate wording
- Digital brand experience
- Spatial communication
- Logo development
- Brand and corporate positioning
- Brand and design guidelines
- Packaging and product branding
- Product communication
- Strategic development
- Workshop implementation
- Process development and implementation
Luxury & lifestyle