We improved the brand management overall in addition developing a new strategic positioning. The guiding idea, »Magnify Life«, is the core of the brand positioning. The main task required to activate the brand is implementing the brand identity in the areas of product development, marketing and retail.

Other focal points include the further development and systemization of the corporate design, including typeface development and imagery, as well as the communication at all brand touch points.

The communication concept and imagery focus on storytelling and bring technology, people and experiences together.

Awards

  • Red Dot Award: Communication Design 2016
    in the category Typography
  • Corporate Design Preis 2016
    award for Corporate Typography/Font/Image

Involved areas of expertise

Services

  • Imagery
  • Corporate design
  • Corporate wording
  • Digital brand experience
  • Spatial communication
  • Logo development
  • Brand and corporate positioning
  • Brand and design guidelines
  • Packaging and product branding
  • Product communication
  • Strategic development
  • Typography
  • Workshop implementation
  • Process development and implementation

Client

JINS

Industry

Luxury & lifestyle

Project

Brand development

Year

since 2013

Links

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JINS

Campaign

»What do you see?« The special view of the world through JINS glasses was our main idea to present the spring collection from Japan’s leading eyewear manufacturer. The focus of the first campaign launched in the new brand positioning is on six testimonials from around the world that embody the product and brand values of JINS.

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Our campaign for JINS

04/23/2015 | Six clips and images with international testimonials who have outstanding skills. Enjoy!

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