»Our idea: We thought about the logo from an animation perspective, and saw light as a pulsing element. Various moments of the animated logo ›frozen‹ in time serve as the key visual, giving the visual identity a diverse and multifaceted look. The result is a design that thrives on contrasts. It can be loud or soft, simple or complex.«

The new company LEDVANCE is an OSRAM carve-out. Since July 2016, LEDVANCE has been responsible for developing and marketing OSRAM’s general lighting portfolio. We developed a global branding system based on the brand core »Advancing Light«. In addition to the product brands OSRAM, LEDVANCE-OSRAM and SYLVANIA, LEDVANCE integrates the three segments of light bulbs, lamps and smart home products – making the brand construct applicable for the various media, markets, retail channels and target audiences. We are supporting all Marketing departments at LEDVANCE during the implementation, serving as the contact for any questions regarding the brand, design and communication for over 40 markets.