The tagline »Turning ideas into value« defines the core of the new communication concept. The enhanced positioning is reflected in the headline system: Each brand headline is related to the context of the corresponding trade show, transporting the message behind the tagline.
The corporate design is dominated by the use of large white and light gray backgrounds along with contrasting graphic accents in red orange. A distinctive tilted »communication field« is added to each format, picking up on the angle of the compass needle featured in the logo as well as the red orange color for a dynamic and active look. Premium imagery focused on trade fair events and the international backgrounds of the protagonists reveal vibrant and multifaceted perspectives.
In July 2015, NürnbergMesse presented the new visual identity to the public for the first time in its relaunched website and latest annual report – both developed and designed by KMS TEAM.
- Corporate design
- Communication concept
- Annual report
- Corporate wording
- Corporate and brand websites