The design for the Porsche 911 RSR is a further development of the existing team colors. Patterns consisting of black, white and gray triangles are featured on the vehicle. Patrick Dempsey’s car also includes blue accents to make it clearly recognizable. Variations on this pattern can be used in a variety of different media, and are found on racing suits, at the pit garages and on the team truck. The design was also applied specifically for the »Abu Dhabi Proton Racing« team.

We were also responsible for the design of the Porsche 911 GT3 RSR for Patrick Dempsey – specifically for the legendary 24 Hours of Le Mans race in 2014

Involved areas of expertise


  • Visual identity
  • Corporate design
  • Vehicle labeling
  • Key visual
  • Product labeling


Porsche Motorsport




Vehicle design



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Porsche Motorsport

Vehicle design

The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.

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Visual identity for Porsche Intelligent Performance

»Porsche Intelligent Performance« stands for the development of innovative vehicle concepts. The logo symbolizes the dynamic nature and speed of the vehicles while unifying two seeming opposites – namely efficiency and high performance.

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Porsche Motorsport

Brand portfolio and partnerships

Porsche Motorsport embodies the Porsche brand unlike any other division. As such, it is the most important brand touch point with the greatest relevance to content and communication. The clear structure developed for the brand simplifies management decisions for motorsport brand partnerships over the long term.

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Related projects

Canyon Bicycles

Corporate design for the Canyon Factory Enduro team

In 2013, Canyon Bikes started its own Enduro racing team. The new team visual identity effectively positioned the Canyon brand within the Enduro scene: The 40° slant in the Canyon logo and the line create a grid that picks up on the sub-brand’s new colors.

Close details KMS BRANDING


Corporate design and typography

Bentley stands for a breathtaking driving experience, handcrafted luxury and an unmistakable design. The new corporate design and newly developed corporate typeface embody the exclusivity of the brand while enhancing Bentley’s brand profile.

Close details KMS BRANDING


Qube3 vehicle premiere

We designed a completely mirrored, 14-meter tall cube – »Qube3« – as an installation to introduce the Audi Q3 2011 in the heart of Barcelona. This extraordinary mirror construction reflects the environment in its façade, allowing it to merge with the rest of its surroundings. The mirrors and multimedia panels transform the interior into a seemingly endless space.

Close details KMS EXPERIENCE

MAN Nutzfahrzeuge

Corporate design

The consistent and updated visual identity of MAN Nutzfahrzeuge creates a modern look. The reduced and precise use of design elements represents a strong, identity-shaping factor in MAN’s various activities and locations.

Close details KMS BRANDING


Corporate Design

SITRAK is a joint truck brand from MAN and Sinotruk that is striving for a leading position in the high-growth markets of Asia and Africa. With its compact, metallic appearance, its new corporate design positions SITRAK as a robust brand and therefore as perfectly suited to the demands of emerging countries.

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