The design for the Porsche 911 RSR is a further development of the existing team colors. Patterns consisting of black, white and gray triangles are featured on the vehicle. Patrick Dempsey’s car also includes blue accents to make it clearly recognizable. Variations on this pattern can be used in a variety of different media, and are found on racing suits, at the pit garages and on the team truck. The design was also applied specifically for the »Abu Dhabi Proton Racing« team.

We were also responsible for the design of the Porsche 911 GT3 RSR for Patrick Dempsey – specifically for the legendary 24 Hours of Le Mans race in 2014

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Vehicle labeling
  • Key visual
  • Product labeling

Client

Porsche Motorsport

Industry

Automotive

Project

Vehicle design

Year

2014-2015

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Porsche Motorsport

Vehicle design

The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.

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Porsche

Visual identity for Porsche Intelligent Performance

»Porsche Intelligent Performance« stands for the development of innovative vehicle concepts. The logo symbolizes the dynamic nature and speed of the vehicles while unifying two seeming opposites – namely efficiency and high performance.

Close details KMS BRANDING

Porsche Motorsport

Brand portfolio and partnerships

Porsche Motorsport embodies the Porsche brand unlike any other division. As such, it is the most important brand touch point with the greatest relevance to content and communication. The clear structure developed for the brand simplifies management decisions for motorsport brand partnerships over the long term.

Close details KMS STRATEGY

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