The logo symbolises the following characteristics: it comprises three stylised ginkgo leaves, which are a symbol of strength, stamina and durability in Asia. The three-dimensional appearance of the logo and the gold brand colour, which represents happiness and prosperity, exude strength and are well suited to the high-horsepower products.

Involved areas of expertise


  • Visual identity
  • Corporate design
  • Logo development
  • Brand and design guidelines
  • Corporate design guidelines
  • Packaging and product branding
  • Product labeling
  • Vehicle labeling
  • Motion design
  • Animation






Corporate Design



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