The logo symbolises the following characteristics: it comprises three stylised ginkgo leaves, which are a symbol of strength, stamina and durability in Asia. The three-dimensional appearance of the logo and the gold brand colour, which represents happiness and prosperity, exude strength and are well suited to the high-horsepower products.

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo development
  • Brand and design guidelines
  • Corporate design guidelines
  • Packaging and product branding
  • Product labeling
  • Vehicle labeling
  • Motion design
  • Animation

Client

Sitrak

Industry

Automotive

Project

Corporate Design

Year

2010-2011

Close details

Ähnliche Projekte

Bardehle Pagenberg

Corporate design

Bardehle Pagenberg is one of the world’s leading firms in the fields of industrial and intellectual property law. The newly developed corporate design makes it Germany’s first law firm brand. The logo combines the brand and the term »Intellectual Property« into a single unit.

Close details KMS BRANDING

Brückner Technology

Corporate design

Brückner Group is a world leader in the construction of plastics processing machines and facilities. Four individual brands representing different products and services are positioned under the Brückner Group umbrella, but still appear as independent entities.

Close details KMS BRANDING

Canyon Bicycles

Corporate design for the Canyon Factory Enduro team

In 2013, Canyon Bikes started its own Enduro racing team. The new team visual identity effectively positioned the Canyon brand within the Enduro scene: The 40° slant in the Canyon logo and the line create a grid that picks up on the sub-brand’s new colors.

Close details KMS BRANDING

feno

Corporate design

We developed a corporate design for feno, a planner and manufacturer of lighting control elements and light installations. This visual identity reflects the company’s holistic approach to its work. For the logo, KMS TEAM developed a »light alphabet« based on a 16-point grid inspired by the circuit cards used in technical lighting products.

Close details KMS BRANDING

Kormaran

Brand development

Kormaran is an innovative up-and-coming high-tech company that builds exclusive watercrafts for yachts. The corporate design positions the company as a premium brand.

Close details

Porsche

Visual identity for Porsche Intelligent Performance

»Porsche Intelligent Performance« stands for the development of innovative vehicle concepts. The logo symbolizes the dynamic nature and speed of the vehicles while unifying two seeming opposites – namely efficiency and high performance.

Close details KMS BRANDING

Von Rosen

Corporate design

Vonrosen is a Berlin luxury fashion label whose products are only available online by personal invitation. The minimalistic, urban edge of the corporate design reflects the classic, austere style of the collection.

Close details KMS BRANDING