Our idea: We are developing the corporate design consistently based on the brand essence »Driven by Inventiveness« and the brand’s rich heritage. These are both the starting point and inspiration for the new look.

Based on the design vocabulary of Czech cubism in design and architecture and the facets of Bohemian glass we develop the DNA crystal. Its design is a symbol for the spirit and core of the ŠKODA brand. The design grid for all corporate design elements is derived from it, from the layout system to typography. The result is an emotional and striking corporate design that ensures the over 120-year-old brand will be ready for the future. 

Read more in the title story of W&V

Click here for the video of Stefan Büscher, Marketing and Product Director ŠKODA and our Creative Director Patrick Märki at the Brand Talk at Typo Berlin 2017. 

 

Awards

  • Red Dot Award: Communication Design 2017
  • German Design Award 2017

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Corporate design guidelines
  • Imagery
  • Brand book

Client

ŠKODA

Industry

Automotive

Project

Corporate Design

Year

since 2016

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