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A1 Telekom Austria

Change management

A1 Telekom Austria was formed in July 2010 through the merger of Telekom Austria, the nation’s largest telecommunications service provider, and A1 mobilkom, Austria’s largest mobile communication provider. When two national giants merge, what needs to be done to get all managers and employees on board? What is involved in bringing out this shared cultural transformation?

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Adidas

Opening campaign

We developed all communication surrounding the opening of the adidas “Performance Centers”, flagship stores in the world’s most important cities. One main priority of this project involved developing communication that could be used in all cultures around the world.   

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AMT

Website

AMT (Amsterdam Molecular Therapeutics) is a biotech company specialized in the research and development of genetic therapies. The website focuses on the central element of AMT’s work: The DNA double helix structure, which is the carrier of hereditary information about genetic disorders.

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ARD

Mittagsmagazin

ARD’s Mittagsmagazin (Midday Magazine) is the first major news program shown on German public television every day. The new visual identity was developed as part of the switch to high-definition television. The design uses the progress of the day up to twelve noon to focus on the program’s content. The colors in the opening credits become increasingly lighter, imitating the transition from night to day.

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Astra satellite television

Brand development

Astra is Germany’s leading provider of satellite television. We developed a brand identity that would be used throughout Europe along with the tagline »Celestial television«.

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ATOS

Corporate Design

ATOS: The clinic group aims to get its patients back into their active everyday lives as quickly as possible. They are specialized in the fields of orthopedics and joint surgery.

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Audi

Communicating the Audi strategy

A new brand strategy is only as good as how it is conveyed to employees, and how enthusiastic they are to work with it in practice. We developed an internal implementation concept that brings the strategy to life in new ways: It is digital, interactive, playful and informative. Vorsprung through communication!

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Audi

Corporate Design

Our starting point for the new Audi corporate design was to take a truly holistic approach to creating design principles for analogue and digital applications. Our goal was to replace the complex system of CI rules with dynamic principles – allowing the brand to communicate quickly, flexibly and creatively with people across all touch points in the age of digital transformation.

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Audi

Museum guide

We designed the guide for the Audi museum mobile to document the creation process. Blueprints are linked to images showing the actual realization, and sketches shimmer through on the back of the Japanese-bound pages.

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Audi

museum mobile

We developed the overall design and thematic concept for “museum mobile”, a museum honoring the 100 years of company history. When it opened in December 2000, Audi was the first automobile company in Germany to document its history in this way.

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Audi

Qube3 vehicle premiere

We designed a completely mirrored, 14-meter tall cube – »Qube3« – as an installation to introduce the Audi Q3 2011 in the heart of Barcelona. This extraordinary mirror construction reflects the environment in its façade, allowing it to merge with the rest of its surroundings. The mirrors and multimedia panels transform the interior into a seemingly endless space.

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Audi

Trade show exhibition IAA 2011

For the first time, Audi built its own freestanding building at the IAA 2011: the Audi Ring. The communication was inspired by the theme »Experience the Future« and aimed to create an interactive, lasting brand experience for visitors. The architecture and communication brought Audi’s brand core »Vorsprung durch Technik« and forward-looking positioning to life.

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Audi Sport

Corporate Design

The automotive industry is facing the most radical transformation in its history – and this is affecting the major brands just as much as their sub-brands. Audi Sport tells stories about intense experiences, moments full of adrenaline, independence and self-determination.

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Axel Springer

Annual report

More than just a media group, Axel Springer is a significant part of German post-war history. The annual report, featuring historic photos from the group’s own Ullstein photo archive, clearly illustrates the company’s role in shaping German public opinion.

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Bardehle Pagenberg

Corporate design

Bardehle Pagenberg is one of the world’s leading firms in the fields of industrial and intellectual property law. The newly developed corporate design makes it Germany’s first law firm brand. The logo combines the brand and the term »Intellectual Property« into a single unit.

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Bardehle Pagenberg

Online corporate design manual

Bardehle Pagenberg is one of Europe’s largest specialists in the field of intellectual property law. The newly developed corporate design emphasizes the firm’s standard of excellence as a leading global expert in this area and is accessible to all locations in the form of an online manual.

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Bardehle Pagenberg

Website

From corporate image website to knowledge platform: BARDEHLE PAGENBERG is one of Europe’s largest law firms specialized in the areas of industrial and intellectual property. As such, the company’s new website needed to meet very high standards, including communicating top quality content as well as the employees’ specific expertise.

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Bauwerk Capital

Brand positioning and identity

KMS TEAM defined a unique brand positioning for the Munich-based provider of exclusive, sustainable residential real estate in a market devoid of transparency. The focus is on corporate strengths such as service quality, exclusivity and a close relationship to the customer.

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Bauwerk Capital

Corporate website

The website relaunch for Bauwerk Capital, southern Germany’s leading provider of premium real estate, reflects the high quality and exclusive design of the residential projects offered on the site. It also appeals to potential buyers, renters and developers. Large images, smart functionalities and a responsive design make the website a benchmark in the real estate sector - on desktops, smartphones or tablets.

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Bauwerk Capital

Product communication

Bauwerk Capital is a provider of premium real estate in Munich. The company's architecture expertise allows Bauwerk to support its contractors in planning and implementation efforts, as well as assisting customers in realizing their individual wishes. The communication focuses on the central theme of urban residential culture.

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Bench

Brand identity workshop

Bench is a global fashion brand based in Great Britain. The “Employees, Organization and management Culture” workshop showed participants how to implement and realize the company’s new brand identity in an effective, sustainable way.

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Bench

Positioning and implementation

The British lifestyle brand Bench worked with us to translate rapid growth and short-term success into a long-term brand management strategy.

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Bentley

Corporate design and typography

Bentley stands for a breathtaking driving experience, handcrafted luxury and an unmistakable design. The new corporate design and newly developed corporate typeface embody the exclusivity of the brand while enhancing Bentley’s brand profile.

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Close details KMS BRANDING

Diakonie Deutschland

Brand development, corporate design

Diakonie aims to strengthen its presence in society as a whole through its values and mindset, and embrace its evangelical identity with ideological diversity. As an organization, Diakonie focuses specifically on people, their needs, and abilities. With one million full-time and volunteer employees, it is one of Germany’s largest and most diverse employers.

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Dynafit

Sales training sessions for area sales managers

DYNAFIT is the leading manufacturer of skiing equipment. »Approaching sales as a combination of brand and strategy« was the main theme of the sales training session organized for the company’s area sales managers.

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Efasit

Packaging design

Since 1938, Togal-Werk AG has marketed its series of foot care products under the efasit brand, offering over 20 products in this segment today. The new packaging design creates a consistent visual identity for the »efasit Function« and »efasit Wellness« product lines under the efasit umbrella brand.

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Endress+Hauser

Communication Analysis

How well and how efficiently do we communicate in our core markets of Germany, the U.S. and China as compared to our competitors? This is the question that Endress+Hauser, leading manufacturer of process, automation and measurement technologies from Weil am Rhein asked us.

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ENTRY

Corporate design

»How do we want to live tomorrow?« The exhibition ENTRY 2006 in Essen provided the answers. Here, leading designers and architects provided a glimpse into the developments of the upcoming decades. All communication activities reflected the openness indicated in the name and helped turn the exhibition into an internationally renowned event.

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Erste Bank

Marketing communication, customer experience and complaint management

With the Sparkasse savings banks, Erste Bank is one of Austria’s largest and most venerable banking groups. Founded as »Erste österreichische Spar-Casse« in 1819, it now plays a major role in the financial development of Austria and Central Europe. It combines the customer benefits of the regional savings banks with the security and strength of a major international bank.

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Evotec

Annual reports

Once a specialist in testing methods, biotech player Evotec evolved to become an important partner to the pharmaceutical industry and developed its own ingredient pipeline. We conveyed this strategic transformation in the company’s annual reports over the years.

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Evotec

Corporate design

Evotec conducts research on active ingredients for the pharmaceutical industry. We developed a logo with two circles of different sizes that nearly touch to represent the company’s potential: It implies the creation of something new in the moment before its inception.

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Fair Value REIT

Annual reports

Fair Value REIT focuses on the acquisition and management of commercial real estate in Germany. We effectively translated the clear and streamlined corporate design of Fair Value into a print medium. The horizontal stripes in the logo provide the basis for all design elements used in the annual report.

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Fair Value REIT

Corporate website

Fair Value REIT focuses on the acquisition and management of commercial real estate in Germany. The corporate website provides professional tools to support investors. The company’s striking visual identity was effectively adapted and expanded for use in the digital space.

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Federal Association of German Galleries and Editions (BVDG)

Corporate design

The Federal Association of German Galleries and Editions (BVDG) represents the interests of galleries, art dealers and publishers. Introduced as part of the association’s new strategic orientation, the new logo emphasizes the BVDG’s modern, enterprising character. It also lends a charisma that makes the association attractive to new members and young people.

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feno

Corporate brochure

»Before light and beyond« is the tagline and approach that feno, planner and manufacturer of lighting control elements and artistic light installations, takes to its work. The corporate brochure thematically and visually showcases this idea.

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feno

Corporate design

We developed a corporate design for feno, a planner and manufacturer of lighting control elements and light installations. This visual identity reflects the company’s holistic approach to its work. For the logo, KMS TEAM developed a »light alphabet« based on a 16-point grid inspired by the circuit cards used in technical lighting products.

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feno

Name and tagline

feno, formerly known as kwl-lighting, manufactures light control elements and is also responsible for planning and implementing light installations. The company combines its outstanding technical expertise and artistic, aesthetic approach in its characteristic project work.

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feno

Website

feno is a mediator between two worlds – lighting technology and the experiences it produces. The international company creates impressive and unique installations. In line with the tagline »before light and beyond«, the new website illustrates how a seemingly ordinary technology can create truly magical, artistic results.

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Fonic

Corporate design

Fonic, a mobile brand of telecommunciations provider O2, needed to survive in a very competitive market. At the same time, it was important that the brand not be associated with its parent company. We translated these requirements into a fresh visual identity that people would take seriously.

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FORIS AG

Brand development and hierarchy

»At FORIS, we strive every day to provide top-quality financial services with the diligence and reliability people expect from us. KMS TEAM amazed us by exceeding our expectations in every respect,« Prof. Dr. Hanns-Ferdinand Müller, member of the board FORIS AG.

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Friends of Staatsgalerie

Corporate Design

In 2016, we designed a new visual identity for Staatsgalerie Stuttgart. Now we were commissioned to create one for the association of the Friends of Staatsgalerie. With over 10,000 members, it is one of the largest art associations in the German-speaking region. Its job is to promote Staatsgalerie and the expansion of the museum’s collection over the long term. The challenge for us was to achieve the right balance: The new corporate design effectively conveys the affiliation with Staatsgalerie as well as the association’s independence, providing the ideal basis for internal and external communication.

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Galerie Thomas

Corporate design

We can’t forget our first masterpiece, for which we won our first important design award over 20 years ago.

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Ingenhoven Architects

Corporate design and website

Ingenhoven Architects is a leading German architecture firm. While designing the corporate website, we were inspired by the characteristic mirrored and transparent elements of the Ingenhoven facades. They visually blur the boundaries between the interior and exterior.

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intive

Brand development, naming, corporate design

Three become one: Software companies BLStream and SMT Software as well as app agency Kupferwerk have merged to become a new global service provider for the development of digital products. This is where we come into play: We develop the new brand core, »Turning ideas into digital reality«. This is the starting point for the new brand values, corporate design and naming.

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Isaria

Corporate design

Isaria is a provider and consultant specialized in developing three-dimensional brand elements used at the point of sale. The new corporate design, including the logo and tagline »Creator of brand spaces«, emphasizes the company’s expertise in creating spatial brand experiences.

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JINS

Brand development

JINS is a leading eyewear manufacturer with over 300 stores in Japan, China and the United States. We conducted an extensive relaunch to restructure and reposition the brand strategically, helping to promote the international expansion of this Japanese brand.

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JINS

Campaign

»What do you see?« The special view of the world through JINS glasses was our main idea to present the spring collection from Japan’s leading eyewear manufacturer. The focus of the first campaign launched in the new brand positioning is on six testimonials from around the world that embody the product and brand values of JINS.

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Klöpfer

Brand development

Klöpfer is Germany’s largest wood wholesaler. The combination of retail expertise and outstanding customer orientation has made the company today’s market leader, known for quality and expert service in all wood-related areas involving wood and helping customers achieve success.

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