


Erste Bank
Marketing communication, customer experience and complaint management
Close details KMS COACHING


What will the role of the bank be in the future? In early 2018, we sat down with Zürcher Kantonalbank to think about this question. The result of these efforts is a brand relaunch across all customer touch points.
The joint venture XL2 combines the innovative culture of a start-up with the strong performance of two international brands. We gave it a name and a corporate design.
We define the brand idea, mindset and values for the MLL Münchner Leukämielabor. On this basis we create a progressive symbol – visualizing the idea of reading information in blood.
We expanded the new brand identity we created for MAN Energy Solutions to include a design system for virtual reality applications.
The lines between machine and man seem increasingly blurred. The 16th edition of the University of Heidelberg’s research magazine examines the cooperation and conflict between the two from various perspectives.
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