The opening credits finish with the “midday light” to announce the start of the first detailed news program of the day. The vertical line in the logo picks up on midday as the first turning point in the day by symbolizing the hour marks of a clock. The new program design includes the on-air logo, opening and closing credits, topic preview and other program elements, such as moving backgrounds and the design of maps and graphics. The production was completed in collaboration with Sunday Digital from Munich and Cologne’s Buero Cremers.

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Key visual
  • Motion design
  • On-air design
  • Infographics and data visualization

Client

ARD

Industry

Media & telecommunications

Project

Mittagsmagazin

Year

2012

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