Bauwerk Capital's communication is dominated by full-format renderings of buildings and rooms, the generous use of white space and clear graphic design. Slightly ironic headlines and brief informational texts free of clichés set this provider apart from the rest. 

 

Awards

  • Iconic Awards 2014
    Winner for communication concept
  • Annual Multimedia Award 2011

    Award for web presence
  • iF communication design award 2011

    Award for website
  • red dot communication design award 2011

    Red dot for web presence

Involved areas of expertise

Services

  • Communication concept
  • Product communication
  • Product campaigns
  • Brochures
  • Copy workshop

Client

Bauwerk Capital

Industry

Service

Project

Product communication

Year

since 2010

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Bauwerk Capital

Trogerstrasse 19 brochure

»Epochal living«. The title says it all: exclusive apartments from Bauwerk Capital in Munich’s best location. We made the graphic design and copy for this brochure just as exclusive and used a specially blended metallic colour and textured paint to highlight elements of the building façade.

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Bauwerk Capital

Corporate website

The website relaunch for Bauwerk Capital, southern Germany’s leading provider of premium real estate, reflects the high quality and exclusive design of the residential projects offered on the site. It also appeals to potential buyers, renters and developers. Large images, smart functionalities and a responsive design make the website a benchmark in the real estate sector - on desktops, smartphones or tablets.

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Bauwerk Capital

Brand positioning and identity

KMS TEAM defined a unique brand positioning for the Munich-based provider of exclusive, sustainable residential real estate in a market devoid of transparency. The focus is on corporate strengths such as service quality, exclusivity and a close relationship to the customer.

Close details KMS STRATEGY

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