We worked with the client to develop a profile of the company’s strengths. This was the basis for a brand concept developed for both real estate developers as well as buyers. Bauwerk Capital’s outstanding service quality and performance are established as differentiating criteria in the brand, and the company’s own high standards for architectural quality serve as a characteristic element. The resulting market positioning provides clarity. It serves as a basis for successful communication and the ability to align the brand specifically to both target audiences.

Awards

  • Iconic Awards 2014
    Winner for communication concept
  • Annual Multimedia Award 2011

    Award for web presence
  • iF communication design award 2011

    Award for website
  • red dot communication design award 2011

    Red dot for web presence

Involved areas of expertise

Services

  • Brand identity

Client

Bauwerk Capital

Industry

Service

Project

Brand positioning and identity

Year

2010

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Bauwerk Capital

Trogerstrasse 19 brochure

»Epochal living«. The title says it all: exclusive apartments from Bauwerk Capital in Munich’s best location. We made the graphic design and copy for this brochure just as exclusive and used a specially blended metallic colour and textured paint to highlight elements of the building façade.

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Bauwerk Capital

Corporate website

The website relaunch for Bauwerk Capital, southern Germany’s leading provider of premium real estate, reflects the high quality and exclusive design of the residential projects offered on the site. It also appeals to potential buyers, renters and developers. Large images, smart functionalities and a responsive design make the website a benchmark in the real estate sector - on desktops, smartphones or tablets.

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Bauwerk Capital

Product communication

Bauwerk Capital is a provider of premium real estate in Munich. The company's architecture expertise allows Bauwerk to support its contractors in planning and implementation efforts, as well as assisting customers in realizing their individual wishes. The communication focuses on the central theme of urban residential culture.

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