We worked with the client to develop a profile of the company’s strengths. This was the basis for a brand concept developed for both real estate developers as well as buyers. Bauwerk Capital’s outstanding service quality and performance are established as differentiating criteria in the brand, and the company’s own high standards for architectural quality serve as a characteristic element. The resulting market positioning provides clarity. It serves as a basis for successful communication and the ability to align the brand specifically to both target audiences.