We worked with the client to develop a profile of the company’s strengths. This was the basis for a brand concept developed for both real estate developers as well as buyers. Bauwerk Capital’s outstanding service quality and performance are established as differentiating criteria in the brand, and the company’s own high standards for architectural quality serve as a characteristic element. The resulting market positioning provides clarity. It serves as a basis for successful communication and the ability to align the brand specifically to both target audiences.
Awards
- Iconic Awards 2014
Winner for communication concept - Annual Multimedia Award 2011
Award for web presence - iF communication design award 2011
Award for website - red dot communication design award 2011
Red dot for web presence
Involved areas of expertise
Services
- Brand identity
Client
Bauwerk Capital
Industry
Service
Project
Brand positioning and identity
Year
2010
Links
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