We worked with the management to develop leadership and communication guidelines based on the new brand values. In addition to reflecting on behaviors, the workshop demonstrated the new writing style for internal and external use in a catchy way and actively illustrated the defined integration process for new employees.

 

Involved areas of expertise

  • KMS COACHING

Services

  • Brand academy
  • Brand and employee training
  • Rhetoric training

Client

Bench

Industry

Sport, Luxury & lifestyle

Project

Workshops

Year

2012

Close details

Bench

Positioning and implementation

The British lifestyle brand Bench worked with us to translate rapid growth and short-term success into a long-term brand management strategy.

Close details KMS STRATEGY

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