We updated and digitized the symbol, enhanced the colors and developed a unique typeface for the brand. The design matrix, or the distinctive grid used in all media, was defined based on the vehicle’s grill. The main design theme for the typography was the characteristic “power line” curve featured in the vehicle design. The new typography was inspired by the widely used British sans-serif Gill, previously used as the corporate typeface – but is more unique. A complete set of upper- and lowercase characters in two versions (Regular and Expanded), each with four typestyles (Heavy, Bold, Regular and Light), was developed on the basis of the Bentley wordmark. The result is a corporate design that brings the quality of the brand to life and reflects its English roots in a striking, contemporary look.

 

Awards

  • red dot communication design award 2014
    Award for Corporate Font

Involved areas of expertise

Services

  • Corporate design
  • Logo development
  • Typography
  • Typeface development
  • Production

Client

Bentley

Industry

Automotive

Project

Corporate Design and typography

Year

2012-2014

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