An animated sequence visualizes the visual identity of the company in 3D, bringing it to life. Implied conductor paths reveal the feno name as they transform into a light sculpture. The entire product catalogue features sophisticated filters and search functions. A project gallery full of large-format images also provides clearly organized information.

The new website design visualizes the company’s development – once a manufacturer of technical products, feno is now an inspiring and capable project supplier. At the same time, the site expands the company’s target audience by appealing to both architects and lighting design artists.

Awards

  • Annual Multimedia 2011
    Award for web presence
  • iF communication design award 2010
    Award for image brochure
  • iF communication design award 2010
    Award for corporate design
  • Graphis Design Annual 2010
    Gold for image brochure
  • Corporate Design Award 2010
    Award for corporate design
  • Berliner Type 2010
    »Diplom Konzept« for image brochure
  • DDC Award 2010
    Silver for Corporate Design
  • DDC Award 2010
    Bronze for image brochure

Involved areas of expertise

Services

  • Digital brand experience
  • Information architecture
  • Web Design
  • Corporate and brand websites
  • Interaction design
  • Interaction behavior

Client

feno

Industry

Service

Project

Website

Year

2009

Close details

feno

Corporate design

We developed a corporate design for feno, a planner and manufacturer of lighting control elements and light installations. This visual identity reflects the company’s holistic approach to its work. For the logo, KMS TEAM developed a »light alphabet« based on a 16-point grid inspired by the circuit cards used in technical lighting products.

Close details KMS BRANDING

feno

Name and tagline

feno, formerly known as kwl-lighting, manufactures light control elements and is also responsible for planning and implementing light installations. The company combines its outstanding technical expertise and artistic, aesthetic approach in its characteristic project work.

Close details KMS COMMUNICATION

feno

Corporate brochure

»Before light and beyond« is the tagline and approach that feno, planner and manufacturer of lighting control elements and artistic light installations, takes to its work. The corporate brochure thematically and visually showcases this idea.

Close details KMS COMMUNICATION

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