Klöpfer focuses its company activities on the success of its customers. This is why the NetzwerkHolz association is an essential part of the Klöpfer strategy. It includes a certification process for craft businesses and offers a number of innovative services to craftsmen. Klöpfer delivers valuable wood from around the world to specialized retailers and supports them with marketing materials and information as part of its import brand, Weltholz. In addition to combining tradition and modernism, the visual identity of the brand portfolio reflects a vibrant, active brand with a forward-looking structure that ensures lasting quality.

 

Awards

  • The Design Award of the Federal Republic Germany 2011
    Silver for Weltholz »On Tour«
  • ADAM Award 2010
    Gold for Weltholz »On Tour«
  • ADC Germany 2010
    Award for Weltholz »On Tour«
  • ADC Germany 2010
    Award for corporate design of Weltholz
  • ADC Europe 2010
    Nomination for Weltholz »On Tour«
  • Corporate Design Award 2010
    Award for corporate design of Weltholz
  • D&AD Award 2010
    Bronze for Weltholz »On Tour«
  • DDC Award 2010
    Gold for Weltholz »On Tour«
  • iF communication design award 2010
    Award for corporate design of Weltholz
  • iF communication design award 2010
    Gold for Weltholz »On Tour«
  • red dot communication design award 2010
    red dot for corporate design of Weltholz
  • red dot communication design award 2010
    red dot for Weltholz »On Tour«
  • ADC New York 2009
    Merit in category »Design Sphere« for brand development
  • ADAM Award 2008
    Gold for NetzwerkHolz Forum Munich
  • ADC Germany 2008
    Award for NetzwerkHolz Forum Munich
  • Clio Award 2008
    Silver for NetzwerkHolz Forum Munich
  • iF communication design award 2008
    Award for NetzwerkHolz Forum Munich
  • red dot product design award 2008
    red dot for NetzwerkHolz Forum Munich
  • Corporate Design Preis 2007
    Shortlist for corporate design
  • Eulda Logo Award 2007
    Award for the logo
  • European Design Awards 2007
    Merit for the logo
  • iF communication design award 2007
    Gold for corporate design
  • red dot communication design award 2007
    red dot for corporate design

Involved areas of expertise

Services

  • Portfolio strategy
  • Corporate design
  • Logo development
  • Signage
  • Brand and design guidelines
  • Spatial communication
  • Corporate communication
  • Product communication
  • Names and taglines
  • Web Design

Client

Klöpfer Holzhandel

Industry

Retail

Project

Brand development

Year

2004-2014

Close details

Klöpfer

Corporate image and product brochures

Customer orientation is the main element of Klöpfer’s strategic brand positioning. We consistently translated this mindset into the corporate image and product brochures to support company sales.

Close details KMS COMMUNICATION

Klöpfer

Brand portfolio strategy

Klöpfer is one of the leading wood dealers for processing craftsmen and bulk buyers. The company follows a consistent customer orientation reflected in the brand’s strategic concept and relevant company decisions.

Close details KMS STRATEGY

Klöpfer

Slogan

KMS TEAM developed a new slogan for wood retail group Klöpfer. »Mit Klöpfer klappt’s« (»It works with Klöpfer«) expresses the company's mindset as a partner to retailers and craftsmen. The slogan serves as a promise and anticipates the customers' perspective.

Close details KMS COMMUNICATION

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