A strong audiovisual identity, an active, self-confident tagline – »o2 can do« – and a clear mindset made it possible for the brand to draw millions of loyal customers. Another factor for success was the consistent integration of employees in the brand process. These credible and convincing ambassadors effectively communicate the attitude and values of o2, providing the basis for strong, dynamic development. 

 

Awards

  • ADC Germany 2008
    Bronze for branding of headquarter »Uptown«
  • contract world award 2008
    Shortlist placement (top 8) for branding of headquarter »Uptown«
  • iF communication design award 2008
    Gold for branding of headquarter »Uptown«
  • red dot communication design award 2008
    Red dot for branding of headquarter »Uptown«
  • red dot product design award 2008
    Red dot for branding of headquarter »Uptown«
  • Ring iC@ward International Indoor Design (Guangzhou) 2008
    Gold for branding of headquarter »Uptown«
  • D&AD Award 2007
    Inclusion in the yearbook for trade fair exhibit IFA 2006
  • ADC Germany 2006
    Gold for trade fair exhibit CeBIT 2005
  • Cannes Lions Design Lions 2006
    Shortlist placement for trade fair exhibit CeBIT 2005
  • Clio Awards 2006
    Bronze for trade fair exhibit CeBIT 2005
  • DDC Award 2006
    Award for trade fair exhibit CeBIT 2006
  • iF communication design award 2006
    Award for trade fair exhibit CeBIT 2006
  • red dot communication design award 2006
    red dot for trade fair exhibit CeBIT 2006
  • red dot product design award 2006
    red dot for trade fair exhibit CeBIT 2006
  • ADAM Award 2005
    Gold for trade fair exhibit CeBIT 2005
  • iF communication design award 2005
    Award for trade fair exhibit CeBIT 2005
  • red dot communication design award 2005
    Red dot for trade fair exhibit CeBIT 2005
  • ADC Germany 2004
    Award for trade fair exhibit CeBIT 2003
  • red dot communication design award 2004
    Red dot for CD guide
  • ADAM Award 2003
    Silver in the category XXL for 1.500 sqm for trade fair exhibit CeBIT 2003
  • red dot communication design award 2003
    Red dot for trade fair exhibit CeBIT 2003

Involved areas of expertise

Services

  • Corporate design
  • Signage
  • Building branding
  • Brand and design guidelines
  • Spatial communication
  • Interior design
  • Trade fair exhibitions
  • Employee events
  • Company campaign
  • Employee communication/ employee newsletter
  • Corporate wording

Client

O2 Germany

Industry

Media & telecommunications

Project

Brand adaptation for Germany

Year

2000-2007

Close details

O2 Germany

Corporate language

O2 entered the German mobile telecommunications market with a fresh, blue and bubbly identity – and became an instant success. In addition to establishing the brand, it was necessary to develop a unique language – but how do we put freshness in words?

Close details KMS COMMUNICATION

O2 Germany

Training sessions/workshops

When it comes to competitive markets like mobile communications, customers compare more than just prices and services. Frequently, they also evaluate the people representing the brand – namely, the salespeople. We regularly conduct training sessions for Business Sales, Consumer Sales and Customer Service employees at o2, one of Germany’s largest mobile communications providers.

Close details KMS COACHING

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