A professional, unpretentious visual identity reflects the bank’s position and strategy. The unusual selection of colors and imagery for the industry clearly set the pbb annual reports apart from the competition. Renderings of actual financed building projects illustrate the bank’s active work while visualizing the »abstract« part of the business at the same time. Two-color printing and a lack of photos in the publications reduce costs while still allowing for an appealing, modern design — indicating the bank’s strong consciousness of efficiency.

Awards

  • LACP Vision Award 2014
    Bronze for annual report 2013
  • LACP Vision Award 2011
    Silver for annual report 2010
  • Graphis Annual Reports 2010
    Silver for annual report 2009
  • LACP Vision Award 2010
    Platinum for annual report 2009

Involved areas of expertise

Services

  • Financial communication
  • Annual report
  • Quarterly report

Client

pbb Deutsche Pfandbriefbank

Industry

Finance & insurance

Project

Annual reports

Year

2009-2016

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pbb Deutsche Pfandbriefbank

Brand development

pbb, a bank specialized in real estate and public sector finance, was founded in 2009 as the »Good Bank« through the Hypo Real Estate merger. The new brand clearly distinguishes pbb from its past by conveying reliability in a focus on the classic German bond (Pfandbrief). pbb was successfully privatized after entering the stock market in July 2015.

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pbb Deutsche Pfandbriefbank

Corporate website

pbb was formed in 2009 with the merger of Hypo Real Estate. The website features elements of the classic German bond and is the bank’s main information medium for real estate and public sector financing.

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