Porsche stands for research, development and innovation. »Porsche Intelligent Performance« brings contrasts together and resolves them: the products are dynamic yet efficient, high-performance yet safe, and sporty yet suitable for everyday use. It was necessary for the new logo to become integrated in the Porsche AG visual identity and work as a technology slogan together with the existing logo and brand name. The existing design elements were analyzed, rearranged and supplemented to create a logo that fits the brand, honors its motorsport roots and illustrates Porsche’s philosophy.
Awards
- iF communication design award 2015
Award for vehicle design »Porsche Intelligent Performance« (typography) - DDC Award 2014
Bronze for lettering »Porsche Intelligent Performance« (Brand Communication) - DDC Award 2014
Bronze for lettering »Porsche Intelligent Performance« (Corporate Communications) - red dot communication design award 2014
Award for lettering »Porsche Intelligent Performance« - red dot communication design award 2011
Red dot for Porsche Intelligent Performance (PIP) logo
Involved areas of expertise
Services
- Corporate design
- Logo development
- Brand and design guidelines
- Corporate design guidelines
Client
Porsche
Industry
Automotive
Project
Visual identity for Porsche Intelligent Performance
Year
2009-2010
Links
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