Porsche stands for research, development and innovation. »Porsche Intelligent Performance« brings contrasts together and resolves them: the products are dynamic yet efficient, high-performance yet safe, and sporty yet suitable for everyday use. It was necessary for the new logo to become integrated in the Porsche AG visual identity and work as a technology slogan together with the existing logo and brand name. The existing design elements were analyzed, rearranged and supplemented to create a logo that fits the brand, honors its motorsport roots and illustrates Porsche’s philosophy. 


  • iF communication design award 2015
    Award for vehicle design »Porsche Intelligent Performance« (typography)
  • DDC Award 2014
    Bronze for lettering »Porsche Intelligent Performance« (Brand Communication)
  • DDC Award 2014
    Bronze for lettering »Porsche Intelligent Performance« (Corporate Communications)
  • red dot communication design award 2014
    Award for lettering »Porsche Intelligent Performance«
  • red dot communication design award 2011
    Red dot for Porsche Intelligent Performance (PIP) logo

Involved areas of expertise


  • Corporate design
  • Logo development
  • Brand and design guidelines
  • Corporate design guidelines






Visual identity for Porsche Intelligent Performance



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