Porsche Design is synonymous with precision and quality. The brand identity and architecture follow these basic principles, from the product naming system and typography to the Porsche Design Stores. The promise »The Engineers of Luxury« is experienced at every touch point, inspiring and thrilling customers around the entire world. 

 

Awards

  • The Design Award of the Federal Republic of Germany 2006
    Silber for corporate design
  • ADC Germany 2006
    Award for Porsche Design Store Berlin
  • red dot product design award 2005
    Red dot for Porsche Design Store Berlin
  • iF communication design award 2005
    Award for corporate design
  • DDC Award 2005
    Silver for corporate design
  • ADC Germany 2005
    Award for corporate design
  • red dot communication design award 2004
    Red dot for corporate design
  • Corporate Design Award 2004
    Finalist with corporate design

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo development
  • Brand and design guidelines
  • Corporate design guidelines
  • Packaging and product branding
  • Packaging design
  • Typography
  • Typeface development
  • Spatial communication
  • Exhibition and showroom concept
  • Product communication
  • POS communication
  • Names and taglines
  • Tagline
  • Digital brand experience
  • Motion design

Client

Porsche Design

Industry

Luxury & lifestyle

Project

Brand development

Year

2004-2008

Links

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Porsche Design

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Porsche Design, Porsche’s luxury and lifestyle brand, aligns all of its activities with the sport car manufacturer’s high standards for exclusive, outstanding and technically superior design. The result is a thrilling, distinctive positioning designed to ensure the long-term success of the brand.

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