We developed the »label« graphic element to be an effective visual framework that makes individual events and teams attractive and especially interesting to potential partners and sponsors. A thorough organization system clearly presents the different versions and levels of partnership. All partners – whether sponsors, suppliers or teams – are integrated into the »Porsche Family«. This gives Porsche a strong brand image with appealing platforms for collaboration and communication in its natural element: the world of professional racing.

Awards

  • ADC Deutschland 2016
    award for three colour concept for the three Porsche 919

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo system
  • Logo development
  • Brand and design guidelines
  • Corporate design guidelines
  • Packaging and product branding
  • Product labeling
  • Typography
  • Typeface development

Client

Porsche Motorsport

Industry

Automotive, Sport

Project

Corporate design

Year

since 2007

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Porsche Motorsport

Vehicle design

The Porsche 919 Hybrid started at the legendary 24 Hours of Le Mans race in the LMP1 (Le Mans Prototype 1) prototype category. The lettering »Porsche Intelligent Performance«, developed by KMS TEAM, placed the focus on Porsche’s brand core.

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Porsche

Visual identity for Porsche Intelligent Performance

»Porsche Intelligent Performance« stands for the development of innovative vehicle concepts. The logo symbolizes the dynamic nature and speed of the vehicles while unifying two seeming opposites – namely efficiency and high performance.

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Porsche Motorsport

Brand portfolio and partnerships

Porsche Motorsport embodies the Porsche brand unlike any other division. As such, it is the most important brand touch point with the greatest relevance to content and communication. The clear structure developed for the brand simplifies management decisions for motorsport brand partnerships over the long term.

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