ProSieben was the first German television broadcaster to go public in 1996. To guarantee a successful start for this broadcasting group, we created a consistent branding system and visual identity for the various brands created in the early years.

In spring 2001, the companies in ProSieben Group and Sat.1 merged to become one of Germany’s leading media companies. We provided communication and brand strategy support for the merger, defined the new brand architecture and developed the entire corporate design. We also developed the name, corporate design and all publications for the  TV marketing company emerging from the merger, SevenOne Media.

Awards

  • Ranking »Capital« 2007
    Rang 3 für Präsentationsqualität Geschäftsbericht 1999
  • red dot award 2003
    red dot für den Geschäftsbericht 2002
  • The New York Festivals 2001
    Finalist Certificate für das Corporate Design
  • Corporate Design Preis 2001
    Auszeichnung für das Corporate Design
  • Ranking »Capital« 2001
    Rang 2 Präsentationsqualität (M-DAX) für Geschäftsbericht 2000
  • Ranking »Capital« 2000
    Rang 3 Präsentationsqualität (M-DAX) mit Geschäftsbericht 1999

Involved areas of expertise

Services

  • Visual identity
  • Corporate design
  • Logo system
  • Logo development
  • Signage
  • Orientation and directional system
  • Brand and design guidelines
  • Corporate design guidelines
  • Corporate communication
  • Corporate image brochures and yearbooks
  • Financial communication
  • Annual report
  • Quarterly report
  • Merger communication
  • Product communication
  • Brochures
  • Names and taglines
  • Brand name
  • Naming system
  • Web Design
  • Corporate and brand websites

Client

ProSieben und ProSieben Sat.1

Industry

Media & telecommunications

Project

Brand development and communication

Year

1995–2004

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