ProSieben was the first German television broadcaster to go public in 1996. To guarantee a successful start for this broadcasting group, we created a consistent branding system and visual identity for the various brands created in the early years.

In spring 2001, the companies in ProSieben Group and Sat.1 merged to become one of Germany’s leading media companies. We provided communication and brand strategy support for the merger, defined the new brand architecture and developed the entire corporate design. We also developed the name, corporate design and all publications for the  TV marketing company emerging from the merger, SevenOne Media.


  • Ranking »Capital« 2007
    3rd place for quality of presentation of annual report 1999
  • red dot award 2003
    red dot for annual report 2002
  • The New York Festivals 2001
    Finalist Certificate for corporate design
  • Corporate Design Preis 2001
    Award for corporate design
  • Ranking »Capital« 2001
    2nd place for quality of presentaion (M-DAX) of annual report 2000
  • Ranking »Capital« 2000
    3rd place for quality of presentation (M-DAX) of annual report 1999

Involved areas of expertise


  • Visual identity
  • Corporate design
  • Logo system
  • Logo development
  • Signage
  • Orientation and directional system
  • Brand and design guidelines
  • Corporate design guidelines
  • Corporate communication
  • Corporate image brochures and yearbooks
  • Financial communication
  • Annual report
  • Quarterly report
  • Merger communication
  • Product communication
  • Brochures
  • Names and taglines
  • Brand name
  • Naming system
  • Web Design
  • Corporate and brand websites


ProSieben und ProSieben Sat.1


Media & telecommunications


Brand development and communication



Close details

Related projects

Porsche Design

Brand development

Porsche Design enjoys worldwide success as an independent lifestyle brand. The luxury brand for exclusive technical products draws its design inspiration from the legendary Porsche automobile. Like the car, Porsche Design stands for outstanding design, technical superiority and exclusivity.

Close details

Stiftung Warentest

Corporate design

Many consumers today consider the Stiftung Warentest seal to be an essential factor in making their purchase decisions. After increasing numbers of competitors tried to capitalize on the success of the original symbol by copying it, we developed a logo for the foundation that could be protected to strengthen and ensure its uniqueness.

Close details KMS BRANDING

Saturn consumer electronics


Saturn, a retail chain for consumer electronics, adopted a new strategy to enhance its position among the competition. The updated logo combines continuity and clear regeneration with a modern, timeless symbol immediately recognized by retailers and customers alike.

Close details KMS BRANDING

Canyon Bicycles

Corporate design

Canyon Bicycles develops high-quality sport bicycles and sells them to customers exclusively through the internet and catalogues. The ultimate cycling experience is the visual and atmospheric focus of the entire brand world, expressed in the overarching theme and tagline of »Pure Cycling«.

Close details KMS BRANDING

Schneider Schreibgeräte

Corporate design

We developed a modern visual identity for Schneider Schreibgeräte that reflects the brand identity while being more relevant to the target audiences. This is why all of the design elements were derived from the world of writing.

Close details

Sky Deutschland

Sky Plus and Sky Go Logo development

Sky+ is an application that Sky subscribers can use to pause, rewind and record ongoing television programs on their HD DVR receivers. Sky Go is a mobile TV offer for smartphones and other mobile devices. We referred to the functionalities of this application when developing the new logos for the sub-brand.

Close details KMS BRANDING


Opening campaign

We developed all communication surrounding the opening of the adidas “Performance Centers”, flagship stores in the world’s most important cities. One main priority of this project involved developing communication that could be used in all cultures around the world.