Writing tools represent possibilities of recording and communicating ideas and messages. The catchy tagline, »Schreib’s auf« (»Write it«) tells people to do just that, reflecting the simplicity of these products and their value in everyday life.

Awards

  • Graphis Logo Design 8 2012
    Gold for logo
  • iF communication design award 2012
    Award for corporate design
  • iF communication design award 2011
    Award for corporate design

Involved areas of expertise

Services

  • Names and taglines
  • Product name
  • Tagline

Client

Schneider Schreibgeräte

Industry

Industry

Project

Tagline

Year

2009

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Schneider Schreibgeräte

Brand development

Schneider, a leading manufacturer of writing tools, used the significance of handwriting as the basis for a successful new positioning. This venerable company has effectively boosted its relevance on the market as a result.

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Schneider Schreibgeräte

Corporate design

We developed a modern visual identity for Schneider Schreibgeräte that reflects the brand identity while being more relevant to the target audiences. This is why all of the design elements were derived from the world of writing.

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Schneider Schreibgeräte

Identity, mindset and strategic brand management

Since 2009, we have worked with the long-established German company Schneider, renowned manufacturer of writing tools, to develop strategic brand management processes that will continuously increase the value of the brand while tapping into new markets and customer groups.

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Schneider Schreibgeräte

Product communication

All product communication, packaging and manuals were redesigned and adapted for the international market as part of the new visual identity for Schneider Schreibgeräte.

Close details KMS COMMUNICATION

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Close details KMS COMMUNICATION