The logo was developed based on the circular control featured on the receiver display, and integrates the receiver functions into the Sky+ brand identity. An animated concept for the logo places the commands »record, pause, play, rewind, slow motion« in the center of the circle to explain how Sky Plus works.

The Sky Go logo and its animated version feature overlapping blue circles reminiscent of the placemarks on interactive maps. The circular shape also creates a clear connection to the Sky Plus sub-brand and its own circular logo.

The results is a self-contained brand world that matches the umbrella brand and derives its look from the Sky Plus application.


Involved areas of expertise


  • Logo development
  • Corporate design guidelines
  • Motion design
  • Animation


Sky Deutschland


Media & telecommunications


Sky Plus and Sky Go Logo development



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Sky Deutschland

Brand language

»Language is always more than simply conveying information«. The Brand Language Guidelines for Sky subscription television express the company’s self-image by translating the essentials of its philosophy and actions into a distinctive tone of voice.


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