We developed the strategic positioning corridors and the brand identity on the basis of a European opinion survey and personal interviews, and ensured that these were consistent with each other. This gives SPORT 2000 a new foundation to increase its international brand strength. 

 

Involved areas of expertise

Services

  • Brand and corporate positioning

Client

Sport 2000

Industry

Retail

Project

Brand identity and portfolio strategy

Year

2009-2011

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