The clearly structured www.warendorf.eu website celebrates the individual style of Warendorf kitchen owners in line with the slogan »Kitchens for personalities since 1973«. Users can access detailed information on individual kitchen modules and extras by clicking on highlighted spots within these stories.

At the same time, all components are shown in their own catalogue section based on their applications. A wish list function makes it possible to collect these and send them directly to a retailer for personal assistance.

A separate section of the website allows retailers to create or update their own company websites in line with the Warendorf visual identity and upload sample kitchens to the Warendorf website.

The Warendorf website is available in nine languages. 

Awards

  • Graphis 100 Best in Design 2012
    Gold for logo
  • Annual Multimedia 2011
    Award for web presence
  • Berliner Type 2010
    »Diplom Konzept« for image brochure
  • DDC Award 2010
    Award for corporate design
  • red dot communication design award 2010
    Red dot for corporate design
  • red dot communication design award 2010
    Red dot for image brochure

Involved areas of expertise

Services

  • Digital brand experience
  • Digital corporate design
  • Digital corporate identity
  • Information architecture
  • User experience design
  • Target audience definition
  • Website and app concept
  • Web Design
  • Corporate and brand websites
  • Product website
  • Interaction design
  • Interaction behavior

Client

Warendorf Küchen

Industry

Industry

Project

Website

Year

2010

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Warendorf Küchen

Brand development

»Miele die Küche« has manufactured kitchens since 1973, and has operated under the »Warendorf« name since 2010. The new brand design transports the high quality and design standards as well as the company’s »Made in Germany« heritage.

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Warendorf Küchen

Brand positioning and identity

Warendorf Küchen was established as a new brand to replace »Miele die Küche« in the market. The aim was to create a new, relevant market position in the competitive market for premium kitchens and set this brand apart from the rest with an authentic brand idea.

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